Novarra BBX, LLC Establishes U.S. Headquarters in Frisco, Plans to Add 18–22 High-Skilled Positions as It Launches Institutional Tokenization Division
FRISCO, TX, March 03, 2026 (GLOBE NEWSWIRE) — Novarra BBX, LLC (“Novarra”), a digital asset liquidity and transaction platform, today announced the establishment of its new United States headquarters in Frisco, Texas. The move coincides with the expansion of its Institutional Tokenization Division to include intellectual property and sports-related assets.
As part of the expansion, Novarra expects to add 18 to 22 full-time positions in Texas over the next 12 months, supporting a projected pipeline of up to six structured tokenization mandates annually across real-world asset categories. The hiring initiative focuses on high-skilled roles across tokenization structuring, IP valuation, and regulatory compliance to serve upper middle market sponsors.
“Frisco represents the convergence of finance, technology, and enterprise growth,” said Robert DiMarco, Founder and CEO of Novarra BBX, LLC. “By operating where traditional finance, digital infrastructure, and institutional markets intersect, we aim to build the next generation of capital markets infrastructure within a framework of regulatory clarity and institutional presence.”
Novarra’s execution model centers on structured real-world asset (RWA) tokenization for sponsors with enterprise values ranging from $50 million to multi-billion dollars. Unlike retail platforms, Novarra integrates regulatory-aligned issuance with traditional financial settlement systems, providing institutional participants with secure access to digitized ownership structures and revenue participation models.
“The modernization of capital markets is not about replacing traditional finance—it’s about upgrading it,” DiMarco added. “Our focus remains on disciplined execution for serious asset sponsors operating at scale.”
About Novarra BBX, LLC Novarra BBX, LLC is a Frisco, Texas–based digital asset liquidity and transaction platform specializing in compliant tokenization, digital asset conversion, and crypto-to-fiat settlement services. The company works with institutional participants, asset sponsors, and high-net-worth individuals to integrate blockchain-based capital into regulated financial systems. Read more
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